Seventy years’ worth of Macao’s advertising is now on display at the IAM Gallery in a nostalgic exhibition showcasing the industry’s past and present.
The likes of yesteryear television commercials, large neon signs, and old fliers from well-known companies and billboards are brought to life again through “special installations and multimedia replication,” according to the Municipal Affairs Bureau (IAM).
Evolution of Advertising is the most comprehensive exhibition of Macao’s advertising history to date, say co-organisers IAM and the Association of Advertising Agents of Macau.
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It takes viewers on a journey from printed media through the rise of outdoor advertising and on to digital technology’s indelible impact on the advertising industry.
“IAM hopes that the exhibition can help the younger generation learn more about old Macao, its old events and old objects, increase their understanding of the city’s history, and thereby enhance their sense of identity and belonging,” the bureau says.
Evolution of Advertising runs until 3 March 2024 from 9:00 am to 9:00 pm daily. Guided tours are available on certain days, though require advance registration.
